Education

University of Southern California

Expected Graduation: May 2025

• Major: B.S in Business Administration | Marshall School of Business
• Minors: Designing for Digital Experiences, Web Development

Work Experience

Association of Innovative Marketing Consulting

Director of Digital Strategies

May 2022-Present

• Spearheaded consultant recruitment by organizing applications and interviews, running info sessions and involvement fair events, implementing recruitment tactics for marketing, and managing 200+ applicants
• Plan club retreat and networking events through budgeting and creating a semester-long event calendar
• Collaborate with Executive Board and Consultants to help complete deliverable presentations for clients

Marketing Consultant

August 2021-December 2021

• Consulted for Curacao, a multi-million dollar retail store chain, to expand outside their demographic reach
• Provided competitive analysis by conducting primary/secondary research with surveys and focus groups
• Audited Curacao's digital experience through analyzing their website, paths to purchase, and social media
• Provide in-store, online, and social media recommendations and presented findings to Curacao Executives

Marshall Business Student Government

Vice President of Marketing

May 2022-Present

• Manage TikTok page by creating informative and entertaining posts for the Marshall student community
• Represent the Marshall School of Business through social media posts, events, and physical outreach

Skills

Technical

• Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
• Video Editing (DaVinci, iMovie)

Languages

• Cantonese (Proficient)
• Mandarin (Conversational))

Programming Language

• HTML
• CSS