Work Experience
Association of Innovative Marketing Consulting
Director of Digital Strategies
May 2022-Present
- Spearheaded consultant recruitment by organizing applications and interviews, running info sessions and involvement fair events, implementing recruitment tactics for marketing, and managing 200+ applicants
- Plan club retreat and networking events through budgeting and creating a semester-long event calendar
- Collaborate with Executive Board and Consultants to help complete deliverable presentations for clients
Marketing Consultant
August 2021-December 2021
- Consulted for Curacao, a multi-million dollar retail store chain, to expand outside their demographic reach
- Provided competitive analysis by conducting primary/secondary research with surveys and focus groups
- Audited Curacao's digital experience through analyzing their website, paths to purchase, and social media
- Provide in-store, online, and social media recommendations and presented findings to Curacao Executives
Marshall Business Student Government
Vice President of Marketing
May 2022-Present
- Manage TikTok page by creating informative and entertaining posts for the Marshall student community
- Represent the Marshall School of Business through social media posts, events, and physical outreach