"Shui" is a brand inspired by the initial dispersal of the ink when a calligraphy brush hits water.

I wrote out the Chinese water symbol using hot glue to emulate drops of water. I warped gradients of black into the logo and minimalistic wave on the side, attempting to encapsulate the simple elegance of calligraphy.

delicate is case study done on figma for a flower shop wanting to rebrand to be more minimalistic with pastel themes