Skreetwear - a 686 creation

Mysticf River

Separated by different tabs and windows, this site is navigable by a variety of factors. The main objective is to make it very easy to browse content. This includes filtering results by artists, athletes, or simply seasonal collections.










Mission

Here at 686, we've long been advocates that skiing is a form of art. The way each person rides, attacks the slope, and feels through terrain is as unique as an the brush strokes of an artist. We finally decided, why should this uniqueness not be mirrored in the apparrel we dawn? Introducing Skreetwear, a limited edition fashion line inspired by the trifecta of 686 guaranteed quality, the skill of our athletes, and the insight of generational artists.

Audience

The audience for this website will be both typical 686 consumers (think ages 16-28) that are intersted in street fashion or simply the novely of owning unique fashion. This particular segment will have more expensive taste and the ability to spend on novelty pieces.

Content

Content on this page will be photos of collections and their uses in different contexts. Ideally, there also will be video interviews with the artists/athletes (think mini-docuseries) explaining the rationale behind artistic decisions. This is also good generally speaking for building up noise around the brand. There will also be large chunks of text and writeups to accompany these visual components. While perhaps out of the scope of this class, there will also be a cart and ability to check-out and make payments and enter shipping information.

Graphics